The survey "Conversations With Mothers" food safety survey, commissioned by Tetra Pak - the world's leading food processing and packaging solutions provider - said that mothers are most concerned about the freshness and purity of the food they consume as well as the risk of its adulteration.
Tetra Pak also launched the "Right to Keep Food Safe" - an awareness programme that will empower mothers with knowledge and facts on food safety and nutrition and motivate them to spread the word to many more mothers.
"Food safety is a continuing concern with frequent outbreaks of food-borne diseases due to adulteration, contamination and lack of awareness on how to keep food safe," said Aditi Gowitrikar, doctor, actor and mother of two, who was present at the release of the report.
She said that it was surprising to learn from the survey that over 70 percent mothers do not immediately connect serious diseases such as jaundice, cholera and typhoid with food safety.
"I am glad to lend my support to the Right to Keep Food Safe awareness campaign and I encourage all mothers to take up the NQ course to improve their knowledge and make more informed choices on food safety and nutrition," she added.